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The General Management Program is an intensive, two-week executive education program designed for high potential and senior-level managers. It is organized by the William Davidson Institute at the University of Michigan, in cooperation with the Zagreb School of Economics & Management. Many of the cases and examples used in the classroom are based on the William Davidson Institute's experiences with companies which operate in emerging and transitional markets around the world. The program combines both theory and practice.

The General Management Program enables participants to acquire a broad, cross-functional approach to general management. Participants leave the program with an improved skill set, and fresh ideas for approaching critical business issues. Upon completion of the program, participants receive General Management Program certificates issued by the William Davidson Institute and the Zagreb School of Economics & Management.