GoingToMeet

This conference will provide the insight, understanding and essential know-how that underpin good TV plans. As TV is still the lead medium in most significant advertisers’ campaigns, expert TV planning is key to effective media deployment: if you don’t get the TV right, your integrated campaign will be woefully under-powered.
Throughout the day, you will be given a guided tour of the evolving TV landscape and of how viewers are responding to, and increasingly dictating, the course of change.
This view of the medium will enable you to weigh up how best to cope with the growing penetration of PVRs and the demise of traditional programming structures and viewing habits as TV goes multi-channel and multiplatform.