GoingToMeet

This is the year that cleaning products are going green in a big way. Consumers have spoken and they're asking for affordable, environmentally-friendly household cleaners that are as effective as traditional cleaning products. Retailers have recognized that consumers will use green-ness as a criterion when making their purchasing decisions. However, trends have shown that consumers are not willing to pay a premium for eco-friendly products unless they compare favorably to tried and true formulations and brands.

The trend toward green isn't driven by the consumer market alone - there's more to the story than satisfying the demands of the eco-conscious. This year's updated program will focus on the regulatory environment that is changing the way people perceive 'clean.'

By highlighting the ways in which regulations, voluntary programs and technological developments are 'greening' the household care industry, What's New on the 'Clean Green; Scene: Cleaning Products 2008, will address the latest issues and answer your questions about the dynamic changes that are transforming the way consumers clean house.